The UAE’s new influencer academy in Dubai aims to reshape global perceptions and drive foreign interest in tourism, business, and real estate investment.
The United Arab Emirates has launched an innovative three-month ‘influencer academy’ in Dubai, aimed at training digital storytellers to promote the city as a global tourism and lifestyle hub. Backed by luxury accommodations, flights, and stipends, the initiative reflects the UAE’s broader strategy of using digital media to shape international narratives and drive economic diversification.
Dubai’s focus on tourism has consistently translated into robust real estate demand. The influencer academy supports this trajectory by:
The collaboration with Beautiful Destinations and the Dubai College of Tourism signals a strategic alignment between creative industries and municipal development. This reinforces:
As digital ambassadors broadcast curated narratives of life and opportunity in Dubai, real estate markets are likely to benefit from:
Controversy aside, the influencer academy exemplifies Dubai’s commitment to leveraging media and lifestyle branding to attract global capital. For investors, this signals ongoing demand in Dubai’s tourism-adjacent property markets and strengthens the city’s position as a high-growth destination for diversified real estate portfolios.
