Dubai sets a global benchmark by launching the Beautiful Destinations Academy to professionalize travel content creation and strengthen tourism marketing.
Dubai has launched the world’s first academy dedicated to training travel content creators, marking a strategic initiative that aligns with the Dubai Economic Agenda D33. The ‘Beautiful Destinations Academy, Powered by Dubai’, is a joint venture between Visit Dubai and Beautiful Destinations, aimed at formalizing digital storytelling within the global tourism ecosystem.
The curriculum blends technical production, digital storytelling, and commercial marketing strategies. Graduates will be certified, creating a new professional category akin to hospitality designations.
This initiative significantly enhances Dubai’s appeal to real estate investors, positioning the city as a magnet for global talent, digital media firms, and tourism innovation. As Dubai evolves into a creative and commercial hub, demand for mixed-use developments, co-working spaces, and media production facilities is expected to rise.
The academy supports the city’s broader digital transformation. With Dubai investing heavily in 5G, AI-driven tourism analytics, and smart city infrastructure, the program ensures that certified creators are future-ready. This aligns with investor interests in sectors including media-tech, education, and hospitality innovation.
Issam Kazim, CEO of Visit Dubai, confirmed the initiative supports D33 goals to position Dubai among the top three global cities for business and leisure. Jeremy Jauncey, CEO of Beautiful Destinations, emphasized the academy will “bring structure, credibility, and accountability” to the creator economy.
For investors, this move bolsters Dubai's global branding power and drives demand for real estate that supports a creative and digital workforce. Developers and asset managers should monitor growth in co-living, flexible studios, and experiential hospitality assets tailored to the influencer economy.
