A new chapter of ultra-luxury hospitality begins with an $817 million investment into the new Buddha Bar Hotel and Beach at The Heart of Europe on The World Islands, just off the coast of Dubai.
The World Islands in Dubai will expand its hospitality offering with the arrival of the AED3bn ($817m) Buddha Bar Hotel and beach.
Kleindienst Group has announced a landmark partnership with George V Eatertainment to bring Buddha-Bar Hotel and Buddha-Bar Beach to The Heart of Europe on The World Islands in Dubai.
Valued at approximately AED3bn ($817m), the project will be officially unveiled by Kleindienst Group at the upcoming Arabian Travel Market (ATM) 2025.
The agreement marks the debut of the first-ever Buddha Bar Hotel and Floating Villas in the MENA region, along with the launch of Buddha Bar Beach Honeymoon Island, a world-class beach club, lounge and dining concept.
The two flagship destinations will be constructed over a 24-month timeline, delivering a bold new statement in destination luxury.
Josef Kleindienst, Founder and Chairman of Kleindienst Group, said: "Our collaboration with George V Eatertainment redefines what a destination can offer. Together, we are creating not just places to stay or dine, but a fully immersive world, where the journey is as extraordinary as the destination."
"We are pioneers of sustainable, experiential living, driven by innovation. It’s another milestone in our mission to transform The Heart of Europe into a living, breathing showcase of what’s possible when visionary design and meaningful experiences converge."
This 162-key overwater hotel will include immersive design, curated music, world-class gastronomy, a luxury spa and floating villas.
A stone’s throw from the hotel lies the future heartbeat of the island, Buddha Bar Beach Honeymoon Island. Designed as an all-day, all-night venue, it blends barefoot luxury with bohemian elegance, offering curated dining, creative mixology and Mediterranean-inspired design.
It promises sunrise yoga, beachfront dining, sunset sessions with world-class DJs and late-night beach parties.
Nabil Souhail, VP of Buddha Bar International, said: "This launch is about raising the bar. From boat to beach to bed, every moment is designed to inspire. We’re bringing the world’s finest experiences to one place—and inviting Dubai to escape with us."
The arrival of the Buddha Bar Hotel and Beach concepts marks a significant evolution in Kleindienst Group’s portfolio of ultra-luxury, innovation-driven projects.
From underwater villas and climate-controlled streets to renewable energy systems and marine conservation programs, The Heart of Europe offers more than 4,000 keys across 20 distinct hotels and resorts.
Parisa Seif, Managing Partner at Kleindienst Group, said: "This project speaks directly to the kind of hospitality that today’s global traveller seeks – meaningful, memorable and deeply sensorial. From the curated music and refined mixology to the arrival experience and overwater villas, we’re offering more than accommodation—we’re crafting stories that unfold across every touchpoint."
"Buddha Bar Hotel and Buddha-Bar Beach are a natural fit for The Heart of Europe’s vision: daring, experiential and deeply connected to place.
"We’re not just building a resort, we’re creating a cultural movement. This project is about pushing the boundaries of design, storytelling and sustainability—creating something that has never been done before, anywhere in the world."
