Books instead of skyscrapers – Sobha Realty joins the Arab Reading Challenge 2025 as an official supporter, empowering millions of students across 100 countries. With a strong focus on sustainability and education, the real estate developer sets a bold example of how business can inspire change beyond the market. A powerful alliance between literacy and living.
The soft rustle of turning pages fills the bright hall. Children lean over colorful books, their eyes wide with curiosity. Here in Dubai, the Arab Reading Challenge 2025 kicks off – and Sobha Realty is right in the middle of it. But they're not selling homes today. They're investing in minds.
Sobha Realty, known for luxury residences and skyline-defining projects, is now officially supporting the world’s largest Arabic reading initiative. Launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, the challenge seeks to instill a love of reading in young Arabic speakers around the globe.
Over 24 million students from more than 100 countries are taking part this year. That’s not just a number – it’s a movement. In a digital world, the written word becomes a tool of empowerment, and reading turns into an act of personal transformation.
“Reading changes lives,” says a 10-year-old participant, proudly showing off his favorite novel. That's exactly the belief Sobha Realty is backing. Their partnership goes beyond sponsorship – it enables new literacy programs in schools and underserved communities.
“We believe in sustainable development – not just in concrete, but in education,” says Sobha Realty Managing Director Francis Alfred. “That’s why we invest in initiatives that create long-term impact.”
It’s part of the company’s ESG strategy, which includes numerous charitable projects in health and education. But it’s more than branding – in today’s competitive property market, social responsibility becomes a key value driver.
At first glance, real estate and reading seem worlds apart. But in a city like Dubai, where knowledge and innovation shape the future, their connection is clear.
With its involvement in the Arab Reading Challenge, Sobha Realty shows that luxury and purpose can go hand in hand. It’s an investment in minds, communities, and the future of Dubai as a world-class city for tomorrow’s families.
