In the heart of Dubai’s skyline, where luxury is measured in stories told through glass and steel, Geissens Real Estate has been awarded Emaar’s prestigious Social Media Award. The recognition celebrates not just outstanding content, but a bold new way of selling dreams through screens. It’s a milestone for the company—and a sign of where real estate marketing is headed.
When they held the golden Emaar seal in their hands, the glass of Dubai Marina reflected not only the city’s brilliance but also the triumph of a new way to experience real estate. The stage was the Armani Ballroom at the foot of the Burj Khalifa – sophisticated, stylish, and overlooking the iconic towers of the metropolis.
Die Geissens Real Estate, founded by celebrity couple Carmen and Robert Geiss, stands for luxury properties, but also for entertainment, lifestyle, and a brand presence that goes far beyond traditional brokerage channels. From Palm Jumeirah to Downtown Dubai, the company showcases high-end properties not as static objects but as living dreams. The camera follows as Carmen walks through a penthouse and Robert charmingly discusses the quality of marble. Authentic, approachable, glamorous – this is how trust is created.
In a market like Dubai, where international investors search online for new opportunities every day, social media is no longer an accessory but the key to success. TikTok videos with millions of views, Instagram stories that offer insights into construction sites, YouTube tours with drone footage of stunning villas – Die Geissens Real Estate has understood that emotion sells. And that the time of static brochures is over.
This is exactly what Emaar, one of the world’s largest developers, has now officially recognized. “Die Geissens Real Estate has managed to combine luxury, personality, and information so effectively,” states the jury.
The numbers speak for themselves: the Geiss family’s reach exceeds 4 million followers across all social media, with a community that does not just consume but interacts. Through live streams of property tours, real-time Q&A sessions, and behind-the-scenes clips from Dubai, a digital showcase is created that simultaneously builds trust, desirability, and closeness.
“We don’t sell square meters – we sell visions. And social media is our strongest tool for that,” says Carmen Geiss. Robert Geiss agrees: “We show what luxury living really looks like – not staged, but real. That is our secret to success.”
Standing still is not an option. For 2026, Die Geissens Real Estate is planning its own virtual-reality showroom in Dubai, where clients can walk through future projects via VR headset. In addition, an AI-driven content platform is being developed to automatically provide prospects with tailored property suggestions based on their user behavior. Live construction streams, interactive 360-degree tours, and a web series on everyday life in luxury real estate are also in the pipeline.
“Dubai is a place of superlatives – and we want to set the superlatives of digital real estate marketing,” says Robert Geiss. The recognition by Emaar is both a tailwind and a commitment: digital storytelling is becoming the DNA of the company.
The award from Emaar is far more than a PR coup – it elevates digital real estate marketing to a new level. For investors, this means: those who want to invest in Dubai today no longer look only at square meter prices but increasingly at a project’s visibility and market presence. Companies like Die Geissens Real Estate are creating a new form of demand through their reach – fast, emotional, and global.
Especially in a fast-moving market like Dubai, where new projects are launched almost weekly, attention and brand loyalty are a decisive competitive advantage. For international investors – from Europe to Asia – social-media-driven brands also provide security: they gain insights, transparency, and storytelling that builds trust. The new formula is: those who master the digital stage sell faster – and often at higher prices.
Conclusion: Die Geissens Real Estate is setting new benchmarks – not only in how properties are presented but also in how they are perceived and valued. For investors, a clear indicator: digital brand strength is the new location factor.
