In the heart of Dubai’s skyline, where luxury is measured in stories told through glass and steel, Die Geissens Real Estate has been awarded by Emaar for not just outstanding content, but a bold new way of selling dreams through screens. It’s a milestone for the company—and a sign of where real estate marketing is headed.
When the team of Die Geissens Real Estate held the award in their hands, the glass façade of Dubai Marina reflected not only the city’s shine but also the triumph of a new way of experiencing real estate. The stage was the Armani Ballroom at the foot of the Burj Khalifa – sophisticated, design-driven, with a view of the iconic towers of the metropolis.
Die Geissens Real Estate, founded by celebrity couple Carmen and Robert Geiss, stands for luxury real estate but also for entertainment, lifestyle, and a brand presence that goes far beyond traditional brokerage channels. From Palm Jumeirah to Downtown Dubai – the company showcases high-end properties not as static objects, but as living dreams. The camera is rolling when Carmen walks through a penthouse and Robert charmingly philosophizes about marble quality. Authentic, approachable, glamorous – that’s how trust is built.
In a market like Dubai, where international investors search online for new opportunities every day, social media is no longer just an add-on, but the key to success. TikTok videos with millions of views, Instagram stories offering insights into construction sites, YouTube tours with drone footage of breathtaking villas – Die Geissens Real Estate has understood that emotion sells. And that the era of static brochures is over.
This has now been officially recognized by Emaar, one of the world’s largest developers. “Die Geissens Real Estate has succeeded in combining luxury, personality, and information so effectively,” the statement reads.
The numbers speak for themselves: The Geiss family has a reach of more than 4 million followers across all social media platforms and a community that not only consumes but interacts. Through live broadcasts of property viewings, real-time Q&A sessions, and behind-the-scenes clips from Dubai, a digital showcase is created that builds trust, desire, and closeness at the same time.
“We don’t sell square meters – we sell visions. And social media is our strongest tool for that,” says Carmen Geiss. Robert Geiss agrees: “We show what luxury living really looks like – not staged, but real. That is our secret to success.”
Standing still is not an option. For 2026, Die Geissens Real Estate is planning its own Virtual Reality showroom in Dubai, where clients can walk through future projects using VR glasses. In addition, an AI-powered content platform is being developed to automatically provide interested buyers with tailored property suggestions based on their user behavior. Live streams from construction sites, interactive 360-degree tours, and a web series about everyday life in the luxury real estate business are also in the pipeline.
“Dubai is a city of superlatives – and we want to set the superlatives of digital real estate marketing,” says Robert Geiss. Emaar’s recognition is both tailwind and commitment: digital storytelling is becoming the company’s DNA.
The recognition from Emaar is far more than a PR coup – it elevates digital real estate marketing to a new level. For investors, this means that those who want to invest in Dubai today no longer only look at square meter prices, but increasingly at the visibility and market presence of a project. Companies like Die Geissens Real Estate create a new form of market demand through their reach – fast, emotional, and global.
Especially in a fast-paced market like Dubai, where new projects are launched almost weekly, attention and brand loyalty are a decisive competitive advantage. For international investors – from Europe or Asia – social-media-driven brands also provide security: they get insights, transparency, and storytelling that builds trust. The new formula is clear: whoever dominates the digital stage sells faster – and often at a higher price.
Die Geissens Real Estate are setting new benchmarks – not only in how properties are presented but also in how they are perceived and valued. For investors, one thing is clear: digital brand strength is the new location factor.
