A powerful gesture of corporate compassion: Telecommunications provider du has partnered with the Authority of Social Contribution – Ma’an to donate AED 3 million to support cancer patients across the UAE. This initiative reflects a growing trend of private companies embracing social responsibility and directly impacting lives. The funds will go towards treatments and services for patients in critical need, placing human care at the heart of business.
The hallway smelled faintly of antiseptic and hope. In a quiet waiting room of Tawam Hospital in Al Ain, Fatima, 36, clutched her husband’s hand. She wore a simple scarf and a tired smile. Her last chemotherapy session had drained their savings. But today, a nurse delivered unexpected news: financial relief was on the way.
That wave of hope came from an unlikely source — the digital world. Telecommunications provider du, in partnership with the Authority of Social Contribution – Ma’an, has pledged AED 3 million to support cancer patients in the UAE. It’s more than a donation — it’s a lifeline for families like Fatima’s, caught between illness and insolvency.
The initiative is part of Ma’an’s ‘Contribution for Community’ platform, a bold move to bring public and private sectors together for social good. The funds will fund critical treatments, support services, and healthcare access for patients who can’t afford it. Tangible. Targeted. Transformative.
“We believe businesses can be a force for healing,” said Hany Aly, Executive Vice President of du. “This is not a campaign. It’s a commitment.”
Faisal Al Hammadi, Director General of Ma’an, echoed that sentiment. “When corporate energy meets civic purpose, lives change.”
In the UAE’s fast-evolving social landscape, this partnership sets a precedent. It’s no longer enough for companies to simply profit — they’re expected to participate. The integration of CSR (Corporate Social Responsibility) into business models is becoming the new norm, and du is leading by example.
For the over 4,500 cancer patients diagnosed annually in the UAE, such programs could mean earlier treatment, better prognosis, and less financial stress. For the business community, it’s a lesson in relevance and resilience.
There’s a growing link between social impact and real estate value. In cities like Abu Dhabi and Dubai, developments that integrate social infrastructure — from clinics to community centers — are seeing greater investor interest. Why? Because livability now includes access to healthcare and support networks.
Projects near healthcare hubs or those aligned with ESG (Environmental, Social, Governance) principles often experience:
Ma’an’s community-driven initiatives enhance the social fabric of neighborhoods. As such, they indirectly uplift property values and desirability. For investors, this is a signal: social purpose isn't just good ethics — it’s good economics.
