Kim Kardashian’s shapewear empire SKIMS has landed in the Middle East with its very first physical store in Dubai Mall. Launched in partnership with the Chalhoub Group, the boutique debuted on February 7, 2024, bringing its minimalist, body-positive designs to one of the world’s most luxurious shopping destinations.
It’s 10 a.m. in Dubai Mall, but the SKIMS store already glows like a jewel box in the desert. Smooth beige walls, curved lines, a sense of calm sophistication. Outside, a line of women, phones in hand, wait to step inside. “It’s finally here!” one whispers, adjusting her silk abaya.
Since its 2019 launch, SKIMS has redefined shapewear and comfort dressing. Now, the brand makes its boldest move yet: a physical presence in the Middle East. The store, a sleek collaboration with regional retail giant Chalhoub Group, is more than a boutique—it’s a statement.
With soft lighting and neutral hues, the space reflects both the brand’s aesthetic and the refined tastes of Dubai’s fashion-forward clientele. It’s not just about clothes—it’s about confidence, identity, and belonging in a global fashion narrative. For SKIMS, Dubai is more than a market. It’s a milestone.
Dubai Mall is more than a landmark—it's a retail powerhouse. For investors, a store here means high footfall, luxury visibility, and premium rental yields. SKIMS’ entry signals ongoing demand for iconic retail space in high-end malls. In real estate terms, this is prime positioning—and a vote of confidence in Dubai’s commercial property sector.
