German TV star Verona Pooth has officially left Germany behind to start a new chapter in Dubai. With husband Franjo and son San Diego, she’s embracing a life of sun, style, and strategy. From luxury living to business ambitions, the Pooths are not just relocating – they're reinventing their future in one of the world’s most dynamic cities.
The sun beats down on the marble terrace. A palm sways gently in the desert breeze. Verona Pooth, radiant in a flowing white dress and oversized sunglasses, lifts her iced coffee and smiles. “This,” she says, gesturing to the skyline, “this is freedom.”
Welcome to Dubai – the new home of one of Germany’s most recognizable media personalities. Verona Pooth has made the leap. No longer just a vacation spot, Dubai is now her permanent address. Alongside husband Franjo and 20-year-old son San Diego, she’s traded Berlin traffic for desert dunes, gray skies for endless sun.
“We wanted a new start,” Verona says. “And we wanted to do it together, as a family.”
The move wasn’t spontaneous. It’s been in the works for months. Verona and Franjo meticulously planned every step: from visa logistics to school visits to scouting real estate. They’ve settled into a spacious villa in one of Dubai’s most prestigious gated communities. San Diego, a budding football pro, trains daily with international coaches. Franjo, the businessman, is exploring ventures in energy and real estate.
But Verona? She’s already in motion. A Dubai-based reality show is in the pipeline. A beauty brand aimed at the Gulf market is in development. “There’s so much opportunity here,” she says. “It’s a creative playground.”
“Quality of life,” Verona says without hesitation. The weather, the safety, the infrastructure – all played a part. And of course, the financial perks: Dubai offers zero income tax, a booming expat scene, and top-tier services. “You can walk alone at night and feel safe,” she tells us. “That’s priceless.”
She’s also impressed with the education system. San Diego had options – international schools with cutting-edge facilities and multilingual programs. “It feels like the future here,” Verona says.
The family dynamic has also shifted. “We’ve grown closer,” she adds. “We’re more present. Life feels lighter.”
Verona Pooth’s high-profile move is part of a broader trend: wealthy Europeans and celebrities are increasingly choosing Dubai not just for lifestyle, but as a strategic investment base. Luxury property values in Dubai rose over 15% in 2023, especially in hot zones like Palm Jumeirah, Dubai Hills, and Emirates Hills.
For investors, Dubai offers:
With Verona Pooth now calling Dubai home, the city gains another layer of international appeal. Her presence could inspire a new wave of attention and investment. For smart investors, the time is ripe: Dubai isn’t just a glamorous escape – it’s a future-proof portfolio move.
